He is the lead baseball writer at the St. Louis Post-Dispatch and has been covering the St. Louis Cardinals for over 22 years. He joined the Post-Dispatch in September of 2001, writing about the St. Louis Blues. He moved to the baseball beat in July of 2004, covering the Cardinals exclusively. Goold has been the lead baseball writer at the Post-Dispatch since November of 2012. Before coming to the Post-Dispatch, he was a sportswriter for the New Orleans Times-Picayune and the Denver Rocky Mountain News. 

Goold is an award-winning journalist, recognized for his feature writing and investigative reporting on baseball, hockey, and college athletics. He has received numerous accolades, including four Associated Press Sports Editors
Awards, an Associated Press Media Editors Award, and a Lee Enterprises President’s Award. 

His work often focuses on in-depth reporting, analysis, and breaking news about the St. Louis Cardinals. He’s known for his inside access and insightful columns.

Goold has contributed to Baseball America and the MLB Network. He has appeared on TV sports shows like “The Fast Lane” on Fox Sports Midwest. He is a frequent guest on several St. Louis “sports talk” radio stations. He hosts “The Best Podcast in Baseball” which covers the latest news about the Cardinals.

Goold was president of the Baseball Writers Association of America in 2016 after serving as vice president in 2015. In 2012, he wrote the book “100 Things Cardinals Fans Should Know & Do Before They Die” which is a comprehensive guide to the history of the St. Louis Cardinals. Stan Musial wrote the forward to the book, adding a nostalgic touch.

Goold grew up in Elgin, Illinois and he is a 1997 graduate of the University of Missouri School of Journalism.

In September of 2019, he helped save a man’s life at Busch Stadium by doing CPR. Goold was trained in CPR as a former lifeguard and Eagle Scout. The incident happened right before the Cardinals clinched the division championship against the Chicago Cubs on September 29, 2019. A videographer collapsed in the Cubs dugout after suffering a heart attack and then a stroke. Goold was right there and he was the first link in the chain of survival.